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专业成绩：GPA 3.8/4.0（专业前10%）

主修课程：传播学概论、新闻采访与写作、广告策划与创意、公共关系学、市场营销学、消费者行为学、媒介素养、新媒体运营、品牌管理等。

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制定并执行品牌公关策略，主导公司重大公关项目，提升品牌美誉度25%；
统筹媒体沟通与舆情监控，撰写并发布行业报告，提升公司行业影响力；
策划并执行大型品牌发布会、媒体沙龙等活动，参与人数超500人；
管理公关团队2人，协调跨部门资源，完成年度公关KPI超额120%。

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负责公司品牌日常维护与推广，策划执行线上线下品牌活动，提升品牌知名度与用户粘性；
维护媒体资源库，与记者、KOL建立良好合作关系，发布新闻稿20+篇，提升品牌曝光量30%；
参与危机公关处理，成功应对5次媒体舆情事件，降低品牌负面影响90%；
撰写品牌宣传文案、产品推广方案，优化内容传播策略，提升转化率15%。

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语言能力：英语CET-6（550分），具备良好的中英文沟通与写作能力，可独立完成英文公关文案；
专业技能：品牌策划、媒体关系维护、危机公关处理、活动策划执行、内容营销、舆情监测、新闻稿撰写；
工具技能：熟练使用PS、PR等基础设计工具，掌握H5、短视频制作，能独立完成简单宣传物料制作。

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2023年主导“XX品牌焕新计划”，通过整合媒体资源与KOL矩阵，实现品牌声量提升200%，获公司年度最佳案例奖；
2021年成功处理品牌舆情危机，优化危机公关流程，降低公司负面曝光量90%，获“优秀员工”称号。

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5年品牌公关领域经验，擅长品牌全案策划与媒体资源整合，成功打造3+爆款公关事件，提升品牌声量显著；
具备敏锐的舆情敏感度与危机处理能力，曾高效化解多起负面舆情，维护品牌形象；
优秀的沟通协调能力，能跨部门协作完成大型项目，具备团队管理经验，目标导向强；
持续学习行业前沿趋势，具备创新思维与抗压能力，能适应高强度工作节奏。

"}, "name": "self", "sort": 9, "value": "自我评价", "visible": "1"}, {"data": {"editor": "", "hobbies": []}, "name": "hobby", "sort": 10, "value": "兴趣爱好", "visible": "0"}, {"data": {"editor": ""}, "name": "other", "sort": 11, "value": "自定义", "visible": "0"}]}